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BECOME PART
OF THE 123GOLD
FAMILY
STRONGLY POSITIONED
Our unique selling points include a wide selection, top-notch service, local experts, innovative technologies, and an excellent price-performance ratio. We place particular emphasis on transparency and fairness in all aspects of our business practices.
A SUCCESS STORY
SYSTEM WITH SUCCESS
This is what our brand has stood for over 20 years
Custom-made wedding rings as desired
With us, dreams become sparkling reality.
Made in Germany
We combine high-quality materials with traditional master craftsmanship.
Best advice and all-around service
We meet all customer expectations and perfectly fulfill personal wishes.
Over 600,000 happy couples
Customer trust is our motivation.
SUCCESS WITH SYSTEM
Our four decisive pillars: IT, Marketing, Sales & Product
With this combination in the sales system, we ensure that our partners are always equipped with the best tools – in terms of frequency at the POS, digital processes, product updates and development, as well as customer service and employee retention.
We provide our partners with a comprehensive, worry-free system that covers all crucial processes: From internet presence on the homepage and targeted marketing content to digital tools like the configurator for product customization and the order platform for internal processing between our customers, our stores, and our production facilities. This allows our partners valuable freedom for the essentials – the personal consultation of the bridal couple.
The success speaks for itself: Partners can significantly increase their wedding ring sales. The marketing concepts we develop are tested in our own stores beforehand, ensuring that only marketable and successful strategies are passed on to our partners.
THE EXPANSION
First and foremost, however, is our vision:
WE WANT TO
REMAIN
MARKET LEADER.
This requires us to continuously and quickly adapt to the changing needs of each generation and to realign and adjust our business model accordingly.
In this context, we are pleased to announce our ambitious expansion plans through 2030. This expansion is crucial for us for several reasons:
- Increasing brand presence and awareness.
- Creating regional and national synergies between our partners, leading to cost optimization.
- Securing and gaining market share, an important factor for our manufacturing facilities.
- And last but not least, the perception of our responsibility towards our customers. We want everyone who decides to get married to experience our quality and expertise.
With this strategic expansion, 123GOLD aims to strengthen its market presence and make its unique services accessible to a broader customer base.
123GOLD has big plans for 2025.
With four to five new openings in the last 2 years, the company is poised to delight customers in new locations with its distinctive jewelry world and warmth.
THE WHITE SPOTS
The "White Spots" are locations where 123GOLD is not yet present but sees high potential for growth and development. Currently, cities like Braunschweig, Rosenheim, Kempten, Memmingen, Kaiserslautern, Saarbrücken, Siegen, Aschaffenburg, Bayreuth, and Cottbus are in focus.
By expanding into these cities, 123GOLD strengthens its presence in the German-speaking region. Additionally, the company has set its sights on expansion into the Netherlands.
For each opening, the right partners and locations are carefully selected.
With direct access to market data, we can provide initial assessments for potential collaborations, ranging from shop-in-shop concepts to standalone 123Gold wedding ring centers. This ensures that even smaller locations can fully realize their potential and contribute to intelligent and effective market densification.
We analyze market potential and derive the necessary parameters such as sales area, number of consultation spaces, personnel, and marketing planning to fully exploit the existing potential.
POTENTIAL FOR FUTURE PARTNERS
For 123GOLD, partnerships are an essential part of its expansion strategy. The benefits for potential partners are manifold:
- Belonging to a strong community with robust brand recognition and an agile business orientation.
- Collaboration with the best and RJC-certified manufacturing facilities in Germany, ensuring the highest product quality and short delivery times.
- Access to a modern, individual, and effective marketing concept that includes both online and POS visualization strategies.
- Customer enthusiasm and competence development through professional training and the WECADEMY of 123GOLD.
- Utilization of the functionality of the configurator and the 123GOLD platform.
If you identify with the values of the 123GOLD brand and are interested in a strong partnership, we invite you to start a dialogue with us. Let us jointly determine your potential and plan the path to achieving this potential.
BECOME A PARTNER
123GOLD has established itself as a successful and forward-looking sales system that provides its partners with a comprehensive foundation for sustainable growth. The brand and sales system enable partners to differentiate themselves, specialize, and successfully navigate the necessary transformation path – with a particular focus on digitalization as a driving force.
Through the symbiosis of digital and physical sales channels, as well as the linking of online and offline interactions, 123GOLD creates innovative solutions that enable an optimal shopping experience and strong customer loyalty.
In combination with individual marketing solutions, innovative products, and a clear partnership strategy, 123GOLD sets standards in the jewelry industry and becomes the ideal partner for companies looking to transform, digitalize, and grow sustainably.
We look forward to accompanying you on this exciting journey and seizing the opportunities for a bright future together.
Contact
Business Manager
Sergiu M. Kolozsi
